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BOSTON First Marblehead has hired agency veteran Greg Johnson as evp, chief marketing officer. He is tasked with directing an in-house marketing unit that develops, implements and analyzes direct response programs.
“We are impressed by Greg’s track record of leading and motivating cross-functional teams to design and execute successful integrated marketing campaigns that drive revenue and grow market share,” said company CEO Jack Kopnisky. “Greg is a visionary marketer with ability to blend creative strategy with business strategy.”
Johnson
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