Arnold, EMC "Restructure" Their Relationship

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BOSTON — Arnold and EMC have “restructured” their relationship “in light of economic reality,” a representative from the data storage company said on Monday.

The representative did not elaborate, but essentially, EMC revised downward its projected 2002 ad spending and has renegotiated a lower retainer with Arnold, sources said.

The move comes as little surprise, given EMC’s mighty economic struggles in recent months — and may spell the beginning of the end for the two-year relationship, sources said.



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