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To put all of its energy behind one pitch, Arnold Communications withdrew from the review for the $12-15 million Michigan McDonald’s co-op business to focus on its presentation for the Boston regional co-op.
Ed Eskandarian, Arnold’s chairman and CEO, said last week the decision had been made to focus on Boston because it is one of the agency’s oldest clients. It also is one of the largest regional co-op groups handled by the Boston shop with billings estimated at $16-20 million.
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