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WASHINGTON, D.C. The American Legacy Foundation has retained the incumbent team of Arnold and Crispin Porter + Bogusky for creative chores on its $50-60 million national anti-smoking account and has added GSD&M to its roster, the client confirmed.
Havas’ Arnold, Boston, and Maxxcom’s CP+B, Miami, will continue to work on youth prevention efforts while Omnicom’s GSD&M, Austin, Texas, will focus on smoking cessation, said Chris Cullen, executive vice president of marketing and communications at Legacy.
Legacy has crafted a number of efforts that target smokers of all ages, including a campaign focusing on women and smoking.
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