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BOSTON Havas’ Arnold has unveiled an effort touting Celebrity Cruises partnership with Cirque du Soleil.
The avant-garde circus troop will stage performances on select Celebrity ships, which are portrayed as “Soon departing for the unimaginable” in print and TV efforts from the Boston-based shop.
The first of three print ads launches in the Aug. 30 issue of The New Yorker. The execution shows a trapeze hanging above an otherwise empty ocean, with reddish light blazing on a distant shore.
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