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Arnold has won the advertising account of Championship Auto Racing Teams.
The McLean, Va., agency outperformed Wieden + Kennedy of Portland, Ore., and McCann-Erickson’s De-troit office in a review that began in May. Billings are estimated at $10-15 million.
CART in Troy, Mich., is one of two North American “open-wheel” pro racing organizations. The group competes with the Indy Racing League, which it left in 1995.
“Arnold gave the most compelling strategy for our existing and potential fans,” said CART senior vice president of marketing Rich Henley, who oversaw the review.
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