Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Arnold said it has expanded its relationship with USA Today, adding public relations duties for the national daily newspaper.
The Havas-owned shop here already worked for the client on brand strategy projects and will soon kick off the newspaper’s 25th anniversary campaign.
“We are very pleased to partner with Arnold in what promises to be an exciting and quite active 25th anniversary year for USA Today,” said Ed Cassidy, client vp, communications and event marketing.
The newspaper, which claims 2.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in