Arnold Breaks First Dunlop Campaign

BOSTON — Dunlop Tire refocuses on its position as an equipment provider to high-performance auto makers and stresses the brand’s racing heritage in its first North American campaign from Arnold.

Print ads begin rolling out this week introducing the tagline, “Get to Point D.” That positioning replaces “Drivers know.”

Ads use black-and-white, archival photos of racing champions from various parts of the 20th century whose vehicles ran on Dunlop tires. One ad shows a 1940s-era car crossing the finish line, the driver’s hand raised in victory.