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Arnold Communications is among six agencies still in the running for Nickelodeon’s estimated $15 million image account, sources said.
The other contenders are Young & Rubicam, Fallon McElligott and DiNoto Lee, all in New York, The Martin Agency in Richmond, Va., and an undisclosed shop, sources said.
Smash Advertising in Boston was involved in early talks with the New York-based client but failed to advance, an agency official said.
Contenders with experience branding kids’ products or a television station include Y&R (Mattel), Fallon (FAO Schwarz) and DiNoto Lee (CNN).
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