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BOSTON — Arnold Design has added an assignment to promote Talbots Mens, an offshoot of retail chain Talbots, agency officials said.
The new clothing brand will launch in late fall via catalog inserts — with several retail locations planned for spring 2003. Initial work from Arnold consists of brand identity work and package design. Overall, Talbots spent $15 million on ads in 2001; Arnold, Boston, has handled the account for five years.
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