BOSTON-Arnold Worldwide today established a presence in the Pacfic Rim through its acquisition of Brandhouse Hale Leonardi, an agency with offices in Sydney and Melbourne, Australia.
The agency will be renamed Brandhouse Arnold Worldwide. Terms were not disclosed.
Brandhouse, which has about $25 million in overall billings, will continue to operate under present management. Clients include Epson, Quattro, People Telecom, Schweppes, BRW Media and Ricoh.
Brandhouse brings to Arnold, "a strong presence in the Asia Pacific, a solid Australian management team ... and the capacity to make a difference to our new global offering," said Ed Eskandarian, chairman and CEO of Arnold Worldwide.
From Brandhouse's point-of-view, the deal gives the Australian agency access to the larger resources of Boston-based Arnold and its parent firm, Havas Advertising, said Andrew Vidor, Managing Partner of Brandhouse.
Arnold's Austalian buy comes less than a week after Havas-owned Jordan McGrath Case & Partners/Euro RSCG was brought into alignment with Arnold's global network [Adweek, Mar. 5]. The 300-person New York shop had previously reported to Havas through the Euro RSCG Worldwide network.