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NEW YORK Eve and Fabolous rap directly to a Foot Locker customer from an in-store TV screen in a new spot by the Arnell Group for Reebok’s Classic Cielo brand, which broke on Wednesday.
An urban teen enters a Foot Locker store and asks for Cielo in a size 10. When a clerk goes to search for the shoe, Eve knocks on the glass from inside the TV screen to get the customer’s attention. Then Eve and Fabolos begin rapping about the shoe.
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