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The U.S. Army is marching on by issuing an RFI that opens up its estimated $180 million to $200 million ad agency review to all interested and qualified shops, an Army rep confirmed last week. That means the five finalists who participated in last year’s review, the results of which the Army tossed out on April 22 because of “inconsistencies in the evaluation approach,” will have no competitive advantage.
Publicis Groupe’s Leo Burnett has said it will defend again.
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