Army to Extend Burnett's Contract

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WASHINGTON The U.S. Army plans to extend its contract with Publicis Groupe’s Leo Burnett through next March to avoid a possible interruption in its advertising during a transition period following its ongoing $200 million review, an Army official said.

The Army is scheduled to choose a winner in December, and wants to make sure there are no gaps in its recruiting messages.

The extension of Burnett’s contract, which expires at year’s end, does not affect the current review, the Army official said.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in