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CHICAGO The U.S. Army has requested proposals in the review for its $200 million advertising account.
The RFP solicits shops for a one-year contract with four, single-year renewal options that boost the total potential value of the account to $1 billion. Replies are due Aug. 5.
The brief is posted at http://dccw.hqda.pentagon.mil. The review has been widely anticipated [Adweek, May 3].
Publicis Groupe’s Leo Burnett in Chicago has handled the business since 1999 and created the current “Army of one” campaign.
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