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Quick. Where is the nation’s top Fortune 500 company located?
That is the question posed to passersby on New York City streets in Stone & Ward’s new television spot for the Arkansas Department of Economic Development.
Respondents’ answers range from Houston to Zurich, Switzerland, before they are informed that the company [Wal-Mart] is located in Bentonville, Ark.
The 30-second commercial be-gins airing this week on CNNFN. Print ads in newspapers throughout Arkansas will support.
The Little Rock, Ark., agency, with the help of local director Dan Waymack, shot the solo spot over a three-day period earlier this month.
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