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Size matters in Arch-er/Malmo’s first television campaign for Independent Bank.
The Memphis, Tenn., agency flaunts its small client’s independence and personal service.
In addition to three 30-second spots, which broke last week on cable and network affiliates, the shop created a billboard that states “I switched,” topped by a LED that flashes names of new customers. Names are added daily. The outdoor display will be moved periodically to locations around Memphis.
“Our job was to advertise the bank and create a grass-roots buzz,” said Archer/Malmo creative director Gary Backaus.
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