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NEW YORK Trading on its background in high-end fashion, AR has been selected to provide creative for St. Regis Hotels, Resorts & Residences following a review.
The New York agency will develop brand iconography, advertising campaigns and collateral materials. Work for the luxury chain had previously been handled in-house or through shops on a project basis. The client spent slightly less than $1.5 million in measured media last year, per Nielsen Monitor-Plus.
“AR’s appointment is particularly timely for St.
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