Aquarium Casts for Star Quality

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NEW YORK If he isn’t the reincarnation of Charlie the Tuna (from the vintage Starkist commercials), he should be. A goldfish named Leonard is the star of an integrated campaign for the Seattle Aquarium, by that city’s Copacino+Fujikado. Though he’s a run-of-the-mill pet-store goldfish, Leonard thinks (for reasons best known to himself) he’s got star quality. Alas, the aquarium—which happens to be well stocked with thousands of truly fascinating, exotic sea creatures—thinks otherwise. It’s a cleverly offbeat way of emphasizing that the aquarium has things to see that you won’t encounter in your daily routine, even if your daily routine includes standing in front of the fish tanks at pet stores.

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