Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Digital-marketing and technology holding company aQuantive last week launched Drivepm, which will buy ad inventory from online publishers and resell it to advertisers based on Web surfers’ past behavior, demographic makeup and geographic location, among other factors. The debut of the Seattle-based unit follows five months of testing with companies such as Best Buy and Modem Media. Scott Howe, 36, formerly Avenue A general manager, will run the unit, which has fewer than a dozen staffers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in