AQuantive Adds 2 European Assets | Adweek AQuantive Adds 2 European Assets | Adweek
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AQuantive Adds 2 European Assets

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Seattle-based digital marketing and technology company aQuantive said last week that it has bought two European assets for its Atlas DMT division for about $3.2 million and undisclosed earnout payments over two years. The acquisitions are TechnologyBrokers, a reseller of Atlas DMT's third-party, ad-serving and ad- campaign management platform, and its sibling, MediaBrokers, which buys ad inventory from online publishers and sells it to advertisers. Combined, the entities had revenue of about $5 million in 2003.