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NEW YORK Tacoda Systems, a company that provides behavioral targeting services to Web publishers like iVillage and About, has added the Associated Press as a client.
The news organization will use Tacoda’s software to track and identify specific audience segments and target advertising accordingly on its 400-plus Web sites.
One of New York-based Tacoda’s chief competitors is Revenue Science of Bellevue, Wash., which works with properties like FT.com and Reuters.com to serve ads based on users’ past actions.
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