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Seeking to provide its customers with “added value,” the A&P grocery store chain in May will begin offering a new magazine, Good Living, published by Mars Advertising in Southfield, Mich.
About 1.5 million copies of the magazine will be distributed quarterly in 1,000 grocery stores in 17 states, mainly in the East, said Mars president Marilyn Barnett. The magazine is being produced by Mars’ custom publishing division, Unique Concepts International, which has created hundreds of promotional magazines for clients including Toys R Us and Kmart Corp.
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