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America Online will more than double its U.S. ad spending to about $300 million next year and has begun a media review, the company said last week. The incumbent, IPG’s Initiative Media, has been invited to defend, the Dulles, Va.-based client said. Pile and Co. in Boston is overseeing the search. RFPs will be sent out next month; a decision is due in January. Among the unconflicted shops are Publicis’ MediaVest and Starcom, and Omnicom’s OMD.
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