Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK America Online will more than double its U.S. ad spending to approximately $300 million next year and has launched a media agency review, inviting the incumbent, Interpublic Group’s Initiative Media, to defend, a client representative has confirmed.
Pile and Co., the consulting company in Boston, is overseeing the search for the Time Warner unit. AOL in May switched creative chores on its broadband business to Omnicom Group’s BBDO in New York following a Pile-led review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in