AOL Teen Portal 'Incubates' Movie Downloads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK As AOL gets set to relaunch its teen portal AOL Red on Oct. 23, the online service is betting that long-form programming will be a click magnet.

To test the strategy, AOL Red is partnering with filmmaker Adam Shapiro to premiere his new horror movie, Incubus, on Halloween. The 87-minute film will head straight to b-red.com, bypassing theaters.

Whether “incubus” will be the debut’s mantra remains to be seen. Even if it’s a smash hit, there will no doubt be kinks to smooth.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in