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NEW YORK Three weeks after parting with Wieden + Kennedy, America Online said it has hired The Martin Agency to develop a print-centric brand initiative for the fall.
The Dulles, Va.-based Time Warner Internet unit selected the Interpublic Group shop based on its “strategic ability, as well as creative” after considering a short list of undisclosed others, said AOL svp of brand marketing Richard Taylor.
Though Taylor has not worked with Martin in the past, he said he has known the Richmond, Va.,
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