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NEW YORK America Online president of interactive marketing Lisa Brown pledged to advertisers Tuesday night that the Internet service will meet the ad standards proposed by the Interactive Advertising Bureau by year’s end.
The IAB guidelines, which suggest sizes and types of online ads, are meant to offer a common starting point for Web publishers and advertisers.
Brown also said that AOL plans to be “98-percent rich-media enabled” and carry two ads per page.
Her comments were made during an evening event to introduce AOL 9.0
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