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NEW YORK AOL said it is working to develop an in-stream advertising alternative to the pre-roll spots that currently dominate the market.
AOL has teamed with ad-technology provider PointRoll to develop new rich media products, including a user-initiated brand-advertising alternative to playing repurposed TV commercials prior to Web clips, known as pre-roll advertising.
Tentatively called TickerBoy, the ad unit sits at the bottom of a video player as a clip runs, displaying a brand image and invitation to pause the video to watch advertiser content.
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