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AOL Latino today kicks off a six-month TV, radio, direct mail and guerrilla effort centered on the concept of empowerment.
“The campaign clearly focuses on the family and the Internet as a tool that’s going to … open the door for the future,” said AOL Latino director of Hispanic marketing Mercy Lugo-Struthers.
The theme will likely resonate with U.S. Hispanics, who, according to a recent AOL/RoperASW study, see the Web as a means of improving their children’s education and career prospects, staying in touch with family and friends abroad and being better-informed consumers.
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