AOL LATINO SIGNS 4 CHARTER SPONSORS | Adweek AOL LATINO SIGNS 4 CHARTER SPONSORS | Adweek
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AOL LATINO SIGNS 4 CHARTER SPONSORS

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General Motors, Coca-Cola, Intercontinental Hotels and Artisan/Lions Gate have signed up as charter sponsors on AOL Latino, America Online's 3-month-old service aimed at U.S. Hispanics, the company said last week. As part of the deal, the marketers will receive category exclusivity on AOL Latino's core entertainment, news, sports and music channels. They also receive access to proprietary research and different ad formats.