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NEW YORK AOL continued its drive to build its ad network businesses with the purchase of Quigo, a contextual ad network.
Quigo works with publishers to offer alternatives to big contextual ad networks like Google’s AdSense. Instead of having advertisers go through Google, Quigo partners include AOL sibling company Time, ESPN.com and Forbes.com. Advertisers can specify the sites and pages where they want ads to appear.
Financial terms were not disclosed. It was widely reported AOL would pay up to $300 million for the New York-based company.
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