Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
America Online has launched an interactive creative and media review, the Dulles, Va.-based company confirmed last week. The Time Warner unit has sent RFPs to 15 East Coast shops. AOL spends an estimated $55-60 million annually on interactive ads. Independent Doner Direct in Detroit, which has handled online media, declined to participate, an AOL rep said. Omnicom’s AtmosphereBBDO, the online creative incumbent, is defending. Goodman & Co. in New York is conducting the search.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in