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NEW YORK AOL is benefiting from a strong online ad market while its subscriber base shrinks, recording a 45 percent increase in online ad sales in the first quarter.
In the first three months of the year, Time Warner said ad sales at AOL rose $97 million to $311 million. Overall sales at AOL declined 3 percent to $2.1 billion, thanks to 549,000 subscribers leaving AOL, putting its total subscriber count at 21.7 million at the end of the quarter.
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