Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK America Online said on Thursday that it has signed an agreement to acquire interactive marketing services provider Advertising.com for $435 million in cash. The transaction is expected to close in late summer, subject to regulatory approvals.
Advertising.com works with more than 800 advertisers to optimize the performance of online marketing campaigns. The company also works with some 1,500 online publishers by providing a large customer base for their available advertising inventory and by licensing its ad serving technologies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in