Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
No one had to tell Dave Mering to go jump in an icy lake. He volunteered.
Mering and a handful of the best and brightest at Mering & Associates in Sacramento, Calif., threw themselves into a recent pitch for the Lake Tahoe Visitors Authority and Tahoe Douglas Visitors Authority. While it was not required, the agency created a video demonstrating all the things you can do at Lake Tahoe, regardless of the time of year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in