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ATLANTA Two new anti-tobacco spots for the American Legacy Foundation were created to air on Super Bowl XXXVIII.
The 30-second “Shards O’Glass,” from Havas’ Arnold, Boston, and MDC Partners’ Crispin Porter + Bogusky, Miami, will play during the Feb. 1 game’s fourth quarter. A 60-second ad will also air on a CBS pre-game show.
The effort asks viewers to imagine what life and commercials would resemble if all companies sold products like tobacco, according to the Washington, D.C.-based
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