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SAN FRANCISCO A new advertising campaign launched today in California focuses on helping lesbians, gays, bisexuals and transgenders stop smoking.
The print ads, created by Better World Advertising in San Francisco, proclaim that tobacco-related lung cancer causes more deaths in the LGBT community than AIDS, drugs, breast cancer and gay-bashing combined.
The work features real people who have triumphed over adversity such as drug addiction, homelessness and prostitution, and are using that strength to quit smoking.
“For a whole host of reasons, the LGBT community has a much higher rate of smoking than the general population,” said BWA vice president David Windt.
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