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Cingular Wireless has selected Ant Farm Interactive to develop and execute its online customer relationship management strategy.
The Atlanta shop outperformed BBDO’s @tmosphere and DotGlu, the interactive arm of Kirshenbaum Bond & Partners, both in New York, and 360i.com here. The review was conducted by Wanamaker Associates in Atlanta.
Billings are undisclosed.
“We were looking for a firm to provide a fun and creative way for us to engage our customers,” said Jane Ratliff, customer communications director at the Atlanta-based client.
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