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Online marketing specialist AnswerThink is closing its office here and cutting back staff in London, agency chairman and CEO Ted Fernandez confirmed.
The layoffs oc-cur as the Miami-based company tries to consolidate staff and operations after An-swerThink Con-sulting Group’s merger last year with Think New Ideas, Fernandez said.
However, sources said the moves are also driven by a general softness in the Internet segment and lackluster new business performances.
The Boston office had between 50 and 80 employees a few months ago, working on assignments from Gillette, Unilever and numerous other clients, sources said.
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