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Shell Sales Promos Team With Texaco in Houston
DALLAS–BBDO in Houston, which already handles all local marketing and collateral programs for White Plains, N.Y.-based Texaco, was awarded last week the national and local sales promotion business for Shell Oil Co.
Billings were undisclosed. For the first time since Shell and Texaco combined their refining and local marketing efforts under a joint venture last year, the two companies will now share an agency for down-the-line marketing work.
BBDO’s Scott Steer, vice president and management supervisor for both brands, said the new assignment is not a conflict with Texaco, since it is an extension of the joint venture’s alignment.





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