Another Supermarket for Richards

Texans’ Broadcast Branding for H.E. Butt Helps Attract Supervalu
DALLAS–The Richards Group here has picked up broadcast creative responsibilities on the estimated $5 million account of Eden Prairie, Minn.-based Supervalu grocery stores.
Richards will be responsible for new brand imaging assignments for the 3,100-unit Supervalu’s differing storefronts, including Cubs Food Stores, Save-A-Lot and Shop n’ Save groceries.
Agency account director Dale Hruby told Adweek the Dallas shop will be responsible for overseeing the supermarket chain’s first centralized branding effort in its North, Midwest and Southeast markets.
“The challenge varies from market to market,” said Hruby.