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Grand Bay Replaces Ritz-Carlton As A Client Of The Atlanta Shop
ATLANTA–Weeks after its client of almost 16 years, Ritz-Carlton Hotels, shifted to another agency here, Tausche Henderson Drake has landed a new luxury hotel account.
The Atlanta shop last week was named to represent Grand Bay Hotels & Resorts, a new high-end hotel complex located in Phoenix. The company, a division of Patriot Hospitality, was formed when Grand Bay Hotels merged with Carefree Resorts.
Billings are estimated at $10 million [Adweek Western Edition, July 13, 1998].
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