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That’s fueling DraftWorldwide’s acquisition binge? Maybe it’s the java from the stylish coffee bar that dominates the Chicago agency’s lobby.
In truth, what the in-house coffee shop is fueling is AIDS research. Staffers pay $1 for a lattƒ, or up to $3 for a fruit smoothie (with or without ginseng or protein powder), with proceeds donated to the Pediatric AIDS Chicago organization.
In 1998, the beverage tab donation hit $27,000.
The agency is committed to doing more than just gathering change for children with AIDS.
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