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Y&R Gains in Shift by New Marketing Chief
NEW YORK–Telecommunications giant AT&T has shifted its creative assignments among roster shops Young & Rubicam and Foote, Cone & Belding, with Y&R ending up with the majority of the business, sources said.
The move is part of an overall re-evaluation of AT&T’s communications partners, though exactly which assignments switched and their billings was unclear at press time.
“There’s not much more to do,” said an agency executive close to AT&T, indicating that the client’s rejiggering is over for the time being.
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