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LOS ANGELES Independent M&C Saatchi has released its first major campaign for new client San Diego Zoo and its Wild Animal Park, said Huw Griffith, the agency’s CEO.
The Santa Monica, Calif., agency’s campaign, whose broadcast and outdoor components broke last week, features two 30-second spots for the new Wild Animal Park starring a talking zebra (“Robert”) that taunts a lion in a Brooklyn accent. “Please, Mr. Lion, spare me, my leg is aching!” says the zebra from a proximate but safe location across a trench and fence.
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