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How does a hip, romantic hotel attract visitors? By talking about whales making love and starfish having agents, of course.
That’s the approach embraced by Moses Anshell for the Casa Del Mar Hotel in Santa Monica, Calif. The Phoenix shop recently broke a nearly seven-figure print campaign for swanky Casa Del Mar that’s designed to promote the romance and exclusivity of the “hotel by the sea.” It is the shop’s first work for the client.
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