Andy's Mojo Still At Large
What do you do when your advertising campaign suddenly becomes embarrassingly obsolete? Facing up to it is a good start. After Andy Roddick was eliminated early in the U.S. Open, American Express' ad campaign, which asked, "Have you seen Andy's mojo?" took on an entirely new meaning, one not altogether positive. But Ogilvy & Mather, which created the campaign, decided not to can it. Andy's mojo faces up to allegations in an ad that broke last weekend. "Some people are saying that Andy Roddick has lost his mojo," says a white-cowboy-hat-attired blond actor claiming to be the mojo itself. Roddick asked him to be at practice the next morning, it turns out, telling him, "Redemption does not hit the snooze button." "The guy's my hero," the mojo figure states. Tagline remains: "A world of service."
Seattle Shop Wins Grand Midas
Sedgwick Rd. has won the grand Midas award for "Rick," a Washington Mutual commercial showing a man inordinately happy due to his banking services. (Washington Mutual last week placed its $100 million account in review, and Seattle's Sedgwick Rd. is not defending.) The Midas Awards, part of the New York Festivals, honor work in financial services categories such as banking, brokerage and insurance. Sedgwick Rd. also picked up one of the nine gold Midas awards for the Washington Mutual campaign. Fallon in Minneapolis won four gold awards for Citibank and Nuveen Investments ads, and Venables, Bell & Partners won one for an iShares ad.
Harris Joins JWT
Steven Harris has been named director of electronic production services at JWT in New York, effective immediately. Harris, 34, will oversee the 52-person studio and report to Steve Ansell, creative services director. Harris was previously studio director at Coach in New York. He has also held posts at then MVBMS/Euro RSCG and Frierson Mee, both in New York.