Anderson Advertising, San Antonio, has picked up the marketing duties for locally based Broadway National Bank.
The account, previously at The Atkins Agency, San Antonio, is estimated at less than $1 million. The move comes a year after Broadway had switched from its agency of 22 years, Sachnowitz & Co. of Houston.
The financial institution has six locations in San Antonio. Broadway marketing official Sandi Carlyon said there was no review.
The account went to The Atkins Agency last year after a review of three undisclosed finalists. Atkins representative Ken Slavin said the shop continues to serve Broadway's public relations account. The advertising portion of the business had been dormant for several months, according to Slavin. --Glen Fest