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NEW YORK Andersen Windows has changed its A/W shield logo after nearly 50 years and more than a year considering designs by brand consultancy Pisarkiewicz Mazur & Co.
The logo update does not signify an image change for the company, simply a desire to facilitate multimedia branding efforts, said Frank Quadflieg, director of marketing services and communications for the Bayport, Minn.-based client. “We had issues with the old logo,” he said. “It worked well in the old advertising, but in showrooms and Web sites it didn’t, because the typeface is so small.”
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